Takiyat Al-Hara

A complete brand identity was developed for Takiyat Al-Hara, a modern tea concept inspired by the authentic neighborhood spirit. The project focused on creating a memorable, approachable, and refreshing brand system adaptable across packaging, menus, and storefront applications.

The brand concept reflects warmth, simplicity, and social connection. This was translated visually through: • A distinctive Arabic logotype • Refreshing turquoise primary color • Clean minimal layouts • Strong visual consistency across touchpoints